Our Team
Meet the people building Pakistan's simplest marketplace. We are a team of passionate individuals committed to transforming how Pakistanis buy and sell online.
Muhammad Zohaib Attari
Founder & CEO
Zohaib is the visionary behind fairvalue.pk. With a deep understanding of Pakistan's digital commerce landscape, he identified the gap between existing marketplace platforms and the needs of everyday Pakistani consumers. His mission is to make online buying and selling as simple as a WhatsApp message. Zohaib leads the company's strategic direction, product vision, and technology roadmap.
Hafiz Muhammad Naqash
Co-Founder & COO
Naqash brings operational excellence and execution discipline to fairvalue.pk. As Co-Founder, he oversees the day-to-day operations, ensuring that the platform runs smoothly and efficiently. His focus on user experience and operational scalability ensures that fairvalue.pk can serve millions of users across Pakistan while maintaining the simplicity that defines the platform.
Shahbaz Sharif
Director of Sales & Marketing
Shahbaz leads the sales and marketing efforts at fairvalue.pk, driving user acquisition and brand awareness across Pakistan. With extensive experience in the Pakistani market, he understands what resonates with local audiences. His strategies focus on community-driven growth, leveraging WhatsApp networks, and building trust with both buyers and sellers in every city and town.
Our Culture
At fairvalue.pk, we believe in building technology that serves the people of Pakistan — not the other way around. Our team operates with a user-first mindset, constantly asking: "Does this make buying and selling easier for someone in Multan, Quetta, or Gujranwala?"
We value speed over perfection, simplicity over features, and trust over transactions. Every decision we make is guided by our commitment to removing barriers and creating a marketplace where everyone — regardless of their technical expertise — can participate in Pakistan's growing digital economy.
Want to Join Our Team?
We are always looking for talented individuals who share our vision of making commerce accessible to every Pakistani. Reach out to us if you want to make a difference.